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Ninja Casino Found Guilty of Violating Advertising Moderation Rules

The Swedish Patent and Market Court has found ads made by Ninja Casino to be in violation of the Gaming Act. Ninja Casino Trial Could Clarify Gambling Ad Rules Of Sweden Gaming Ltd is guilty of violating the gambling advertising rules of Sweden. to practice' moderation' in promotional activity, butoperators who argue that the. Yggdrasil has announced a agreement with Reflex Gaming that will see the latter join the flagship system YG Masters of the online gaming solutions As a result of this ruling, Ninja Casino will no longer be able to promote its games online except for on websites owned by Elec Games.

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Ninja Casino Pop-up Ads Illegal – realmoneyifop.site - Ninja Casino Found Guilty of Violating Advertising Moderation Rules

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Ninja Casino Sued In First Test Of Sweden's 'Moderate' Ad Rules | GamblingCompliance Ninja Casino Loses Swedish Licence Over AML Deficiencies The company also offered multiple bonuses in violation of rules that call for and it offered lottery games that were not covered by its licence, the regulator wrote. in the first test case over a requirement that advertising be “moderate”. May The company has also been ordered to pay the legal fees of the Consumer Ombudsman. They predict that there will be a marked reduct.

Ninja Casino Found to Breach Advertising Moderation Regulations


Under the ruling, Ninja Casino may not promote its games online except on websites owned by Elec Games. The watchdog received a total of 20 complaints about the pop-up ad. Our what we do page also provides an overview of the types of queries we are able to help consumers with in the first instance. Atlantic City Suffering Financially Due to Lockdown With the ever-increasing number of Covid infected individuals all across the US, businesses that are not deemed essential have been forced to shut down temporarily. It was displayed on a tabloid news website for Aftonbladet. Swedish Online Licensing. May Washington , DC After this revocation of the license of the operator, SafeEnt, the holding company of Global Gaming was expected to cease Swedish operations immediately. Alexander Ramsay, a court chairman, said a consumer in the focus group that has trouble setting gambling limits may want to elude such situations that expose them to content that would encourage them to play. Despite the dispute by Elec Games, the court said that the ad is in takeover format. Operators must follow a legal requirement for moderation when it comes to gambling advertising. Then share it with your friends. The Gambling Industry Code for Socially Responsible Advertising requires that licensees do not allow their logos or other promotional material to appear on any commercial merchandising eg replica shirts which is designed for use by children. The court ruled in favor of the Consumer Ombudsman, who contended that the ad at the casino violated the Swedish Gaming Act. Next Post. The company claimed that the ad did not overstress the chances of winning large jackpots and made no reference to how likely a player is to win a jackpot. Gambling industry code for socially responsible advertising You should comply with the Gambling industry code for socially responsible advertising which is administered by the Industry Group for Responsible Gambling IGRG. United States Of America. The data which Global Gaming supplied to the regulator was damning for the operator, however. It focused on the ease of use for depositing and withdrawing funds, and the prospect of winning large jackpots. The company had been running both Ninja Casino and Spellandet. As such, the regulator made the decision to withdraw the license for the operator. Important reading. You are encouraged to sign up to access the IWL. Find out more about cookies. Design Works Gaming, a games provider and social casino operator, has lauded its first direct integration with a UK operator after unveiling a link Swedish law states that players mush set deposit limits and that licensed operators must contact customers who set a monthly limit which is higher than SEK10, However, it may set a precedent for other license holders and their gambling marketing strategies in the future. According to preliminary figures published by Spelinspektionen, licenced gaming firms in Sweden had revenues of just under SEK 6bn during the first trimester. This section states that moderation must be observed when marketing gambling products to consumers. As a result of this ruling, Ninja Casino will no longer be able to promote its games online except for on websites owned by Elec Games. This takeover ad showing up via a non-gaming site like Aftonbladet is hard to avoid and could be triggering. The initial argument set out by the Ombudsman, was that the advertisement by Ninja Casino was in breach of Section 47 of the Swedish Gaming Act. Whenever a consumer is contacted the consumer must be provided with an opportunity to withdraw consent. It was not considered moderate as a potential consumer must engage with the ad to be able to view the website they are visiting. The Gambling Industry Code for Socially Responsible Advertising requires that licensees do not allow their logos or other promotional material to appear on any​.


Ninja Casino Found Guilty of Violating Advertising Moderation Rules - Advertising/marketing rules and regulations


The ad was focused on the ease of use of the platform for depositing and withdrawing funds, as well as the possibility to win large jackpots. As a result of this ruling, Ninja Casino will no longer be able to promote its games online except for on websites owned by Elec Games. Other Related News. Our phonelines are open on Monday, Wednesday and Friday between 10 am and 4 pm. The Ombudsman also stated the ad displayed content which is likely to encourage problem gambling and gambling to excess. The regulator determined the operator had violated a number of regulations , including Chapter 14 Section 7 of the Games Act, as well as Chapter 11 Section 3 and 5 of the Game Ordinance, and Chapter 9 Section 10 of its regulations and general advice. You must present the significant conditions at the point of sale for any promotion, and on any advertising in any medium for that marketing incentive except where, in relation to the latter, limitations of space make this impossible. Apr This takeover ad showing up via a non-gaming site like Aftonbladet is hard to avoid and could be triggering. After debuting new office spaces in Lisbon and Belgrade, the casino and sportsbook operator group Soft2Bet has continued to make headway on the company's Also see Also see Ensuring self-excluded customers do not receive your marketing materials Sponsorship of British sporting clubs by gambling operators Manage the criminal risk associated with bonus and promotional offers. In the The Gambling Commission uses cookies to make the site simpler. Claims about quick payments and the ease of use could lead to consumers making unwise decisions on starting or continuing to gamble. Portugal Market Overview. LCCP: Social responsibility code 5. LCCP 5. Subscribe To Our Newsletters.


Swedish court rules against Ninja Casino pop-up ads


The company had been running both Ninja Casino and Spellandet. However, the act does not cite moderation in more detail. Subscribe To Our Newsletters. Share on Pinterest. We expect licensees to ensure that when agreeing commercial deals with sports clubs, that all parties are aware of, and compliant with, the relevant advertising and sponsorship rules and regulations. United States Of America. However, the ruling may set precedent regarding other licensees' gambling marketing. Responsible Gambling and Corporate Social Responsibility. Nordic Market Profile. Free Bets. If consent is withdrawn the you must, as soon as practicable, ensure the consumer is not contacted with electronic marketing thereafter unless the consumer consents again. Under the ruling, Ninja Casino may not promote its games online except on websites owned by Elec Games. Alexander Ramsay, a court chairman, said a consumer in the target group that has trouble setting gambling limits may want to avoid such situations which expose them to content that would entice them to play. You therefore need to take care with the imagery and wording used in ads for gambling products or games. In the Operators must follow a legal requirement for moderation when it comes to gambling advertising. If you have a question about your gambling, or the gambling of someone close to you, our FAQs from gambling consumers during lockdown may provide valuable information. Court rules otherwise Despite the argument by Elec Games, the court ruled that the ad is in takeover format.


Advertising Moderation Regulations Not Met by Ninja Casino


For media not explicitly covered you should apply the principles included in these codes of practice as if they were explicitly covered. Operators should refer to LCCP Code of practice provision 5 Marketing for the full set of code provisions relevant to marketing and advertising. The ombudsman pointed out:. Other Related News. As such, the regulator made the decision to withdraw the license for the operator. Our phonelines are open on Monday, Wednesday and Friday between 10 am and 4 pm. Global gaming has until the 13th of December to decide on whether to appeal the ruling. We maintain that the decision is fundamentally wrong and disproportionate and will show it during the process that is currently underway in the Administrative Court. As such, the ad was, therefore, encouraging irresponsible gambling, according to the court. The ombudsman pointed out: Claims about quick payments and the ease of use could lead to consumers making unwise decisions on starting or continuing to gamble. May The customer went on to make deposits of SEK, from the 19th to the 25th of January United States Of America. This takeover ad showing up via a non-gaming site like Aftonbladet is hard to avoid and could be triggering. At the end of April, board member Tobias Fagerlund took over as interim chief executive after the resignation of Joacim Moeller. Share on Pinterest. Operators must follow a legal requirement for moderation when it comes to gambling advertising. Caesars Entertainment hailed the support of its employee assistance fund 'Caesars Cares' from a number of long-standing business partners that the casino and entertainment As a result of this ruling, Ninja Casino will no longer be able to promote its games online except for on websites owned by Elec Games. As a general rule, marketing communications for gambling must not include a child or a young person for the purposes of these rules, children are people of 15 and under and young persons are people of 16 or The court considered this to be an unusual time to play. Older Posts. The Consumer Ombudsman, whose function is to investigate complaints as an independent and impartial party, concluded that the advertisement is intrusive and its content likely to promote gambling in an extreme manner. You must ensure that you do not place digital advertisements on websites providing unauthorised access to copyrighted content and must take all reasonable steps to ensure that third parties with whom you contract do similar. It is not clear in the legislation what constitutes moderation, however. The controversial ad was a full-screen pop-up, which is referred to by the Court as a “​takeover ad”. As a result of this ruling, Ninja Casino will no longer be able to Such deficiencies included failings related to responsible gambling. ninja-casino-sweden-gambling-advertising-trial Casino brand is guilty of violating Sweden's gambling advertising rules. Sweden's gambling regulations require licensees to exercise 'moderation' in promotional activity.


View our Swedish Gambling Legal Framework course. The Swedish regulator has been active since the January 1 launch of online gambling licensing, with enforcement targets including Genesis Global, AG Communications, Betway, Mandalorian, Aspire Global and Paf, but this is its first licence revocation. All of these complaints were upheld by the court in its ruling. The court ruled that the ad was misleading in how it suggested that players could influence the result of the game in question. Washington , DC Alexander Ramsay, a court chairman, said a consumer in the focus group that has trouble setting gambling limits may want to elude such situations that expose them to content that would encourage them to play. Crypto casino and sportsbook Cloudbet has added USD Tether to its customers' portfolio of coins, which marks the operator's first foray into stablecoin betting. Josh Stewart - 28th May 0. The Gambling Commission uses cookies to make the site simpler. Despite the dispute by Elec Games, the court said that the ad is in takeover format. As such, the regulator made the decision to withdraw the license for the operator. This takeover ad showing up via a non-gaming site like Aftonbladet is hard to avoid and could be triggering. The ruling also stated that the ad promoted irresponsible gambling by referencing the idea of gambling while commuting. They predict that there will be a marked reduct. The customer went on to make deposits of SEK, from the 19th to the 25th of January We expect licensees to ensure that when agreeing commercial deals with sports clubs, that all parties are aware of, and compliant with, the relevant advertising and sponsorship rules and regulations. Whenever a consumer is contacted the consumer must be provided with an opportunity to withdraw consent. Before today, Global Gaming shares had fallen 72 percent in Stockholm to 8. Contact Info United Kingdom. Global Gaming appealed the decision, which was then rejected in August. Global Gaming has until 13 December to decide whether it will lodge an appeal against the ruling. It was not considered moderate as a possible consumer must engage with the ad to be able to view the website they are visiting. St Clare House, 30 Minories.


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